Quality video is the best way to attract new revenue. Today’s average consumer is in a hurry. Given a choice, today’s average consumer would rather watch a movie than read the book the movie is based on. Watching the movie takes a lot less time. Prospects researching the Internet are looking for quick answers. Using video in your marketing delivers your message in a format your audience is ready and willing to consume.
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Your audience expects you to have video on your website, as well as social networking and video sharing sites like Facebook and YouTube. The growing trend is now a business reality; everyone is using video to produce a major marketing impact for a modest investment. When a customer or prospect views videos that describe your company, demonstrate your products or provide instruction, they are receiving something of value from you. Your customers and prospects appreciate your gift, see you as a knowledgeable source and are more likely to buy your service or product. The result is increased revenue from your existing customers and new revenue from your prospects.
Video establishes an emotional connection. Video is effective because it goes beyond the presentation of information. It establishes a powerful emotional connection with your viewers. This emotional connection ensures that your information is retained by the part of your viewer in which the real decision-making happens: the emotional centers of the subconscious. Imagine a prospect deciding whether to buy from you or a competitor. People buy on emotion and justify their purchase by reasoning. When a prospect has a good feeling about a purchase decision, they are more inclined to proceed. The prospect will use your features and benefit statements to justify that decision. When the emotional part of a prospect’s mind makes a decision, the rational part will sometimes modify that decision, but rarely overrules it.
Google and AOL commissioned a study of 2,394 online users between 18 and 54 years old. The study, conducted by TNS Global, showed that 64% of respondents took action after seeing an online video. 44% went to the advertiser’s website, 22% visited an off-line store, and 21% discussed the advertised product with colleagues, friends or family. These results far surpass the response that is typically expected using text and graphics alone.
Video, compared to print and static photos, more closely mimics the way humans have always communicated: stories and demonstrations. Video provides a platform for the creator to communicate a message, on multiple levels, by using visual imagery, the spoken word, music and visual text. Producing a quality business video, that results in increased sales, can be easy and inexpensive. The production must be strategic and professional. In contrast to the self-produced video, a professional video is a result of high-quality equipment, years of experience and a time-tested strategy.
Video is now an affordable tool to attract new customers. Video can be shown from websites, laptops, mobile phones, iPods and iPads, DVDs, emails, PowerPoint presentations, flash sticks, as well as CD business cards. And, video can be utilized at conferences, exhibitions, seminars, webinars, sales meetings, in-store demos and more.
Start using video today and receive the benefits.
http://lighthousevideoservices.com/index.html
Contact: Scott Smith
Scott@LighthouseVideoServices.com
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